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It doesn’t really matter that no one is actually harmed by enrolling in an insurance plan at healthcare.gov. The point of these ads is not to make the argument that people lost money, since that argument will get fact-checked pretty quickly. The point is to send the message that, if you go onto the website, bears will eat your face and dragons will set fire to your ass and you will be a sad person who is never the same again--Amanda Marcotte